Startups
Some did good, many didn't. Here are the products I've built, and for the ones that didn't make it, why they failed.
โ Succeeded / Active ยท โ Shut down
ScreenTag
Shut downA tiny macOS menu-bar app that tags each Mission Control Space with an emoji or icon. Put a ๐ป or ๐จ on a Space so you always know which workspace you've swiped into.
Why it failed?Never marketed.
SitFit
Shut downA native macOS app that helps remote workers stay healthy during long sessions through intelligent break reminders, posture monitoring, and eye-strain prevention.
Why it failed?Never marketed. It stayed a hackathon project.
Faceless
SucceededFaceless.so turns text (prompts, blogs, even Reddit posts) into faceless videos for TikTok and YouTube, complete with captions, voiceovers, niche customization, and automated daily scheduling and publishing. I handled everything from DevOps to frontend, took it from 0 to $100k+ in revenue, and acquired slickwid.com (rebranded to "Story" by slick.is).
Idea2Business
Shut downA tool that turns a one-line idea into a growth plan in under a minute, with a custom pitch-deck template to kickstart fundraising.
Why it failed?No real market demand. The target users could already do most of this for free through ChatGPT.
Get Into Web3
Shut downAn education initiative to help people break into Web3, blockchain, and crypto through blogs, hands-on training, mentorship, and a community.
Why it failed?Not enough motivation or expertise in the team, and no clear vision for how to move it forward.
Musixverse
Shut downA music NFT platform built on the ERC-2535 Diamond and ERC-1155 upgradable standards, with a sharing mechanism that paid the sharer a cut of each NFT trade. I led a team of 7 core members, 3 interns, and 5 advisors. I owned the Node.js/Parse backend, MongoDB optimization, AWS cloud ops and CI/CD, and integrations (Twitter, Persona, SendGrid, Stream Chat).
Why it failed?It was the wrong kind of startup for us. It needed funding, network, or deep experience, and we had none of the three. Most of the team couldn't go all in around day jobs and college without enough compensation, early traction never picked up, and Web3 and NFT friction forced users to learn too much before they could even use the product.
MrktDB
Shut down
A platform that aggregates SEC 13F filings to surface hedge-fund holdings and trends through interactive
visualizations. Built with Django REST APIs, React + Chart.js, Python scrapers (BeautifulSoup/Selenium), and
scheduled cron jobs, deployed across AWS (EC2, Elastic Beanstalk, ECS, S3, Lambda). Also shipped the open-source
failstodeliver Python package.
The team didn't have the experience at the time to build something this complex. There was a lack of communication, and people kept skipping meetings.