Startups
Some did good, many didn't. Here are the products I've built, and for the ones that didn't make it, why they failed.
● Active / Profitable · ● Profitable, shut down · ● Shut down
ScreenTag
Shut downA tiny macOS menu-bar app that tags each Mission Control Space with an emoji or icon. Put a 💻 or 🎨 on a Space so you always know which workspace you've swiped into.
Why it failed?Never marketed.
SitFit
Shut downA macOS app that helps remote workers stay healthy through intelligent break reminders, posture monitoring, and eye-strain prevention.
Why it failed?Never marketed. It stayed a hackathon project.
Slick
Profitable / Shut DownTurn YouTube videos into shorts and reels. Auto-add trendy captions, cut silences and filler words, snap in b-roll, sound effects, magic zooms, and more.
Why it closed?Production costs ran too high, Remotion was still in its early days, software was buggy, and a lot of competitors were spinning up at the same time.
Idea2Business
Shut downA tool that turns a one-line idea into a growth plan in under a minute, with a custom pitch-deck template to kickstart fundraising.
Why it failed?No real market demand. The target users could already do most of this for free through ChatGPT.
Get Into Web3
Shut downAn education initiative to help people break into Web3, blockchain, and crypto through blogs, videos, hands-on training, mentorship, and a community.
Why it failed?Creating content consistently took more time than I could give while running Musixverse, and the payoff needs a kind of patience I couldn't sustain back then. The team also lacked the motivation and expertise to carry it forward, and we never settled on a clear vision for where it was headed.
Musixverse
Shut downA music NFT platform built on the ERC-2535 Diamond and ERC-1155 standards, with a sharing mechanism that paid the sharer a cut of each NFT trade.
Tech & teamLed a team of 7 core members, 3 interns, and 5 advisors. Owned the Node.js/Parse backend, MongoDB optimization, AWS cloud ops and CI/CD, and integrations (Twitter, Persona, SendGrid, Stream Chat).
It was the wrong kind of startup for us. It needed funding, network, or deep experience, and we had none of the three. Most of the team couldn't go all in around day jobs and college without enough compensation, early traction never picked up, and Web3 and NFT friction forced users to learn too much before they could even use the product.
MrktDB
Shut downA platform that aggregates the US SEC 13F filings to surface hedge-fund holdings and trends through interactive visualizations.
Tech stack
Built with Django REST APIs, React + Chart.js, Python scrapers (BeautifulSoup/Selenium), and scheduled cron
jobs, deployed across AWS (EC2, Elastic Beanstalk, ECS, S3, Lambda). Also shipped the open-source
failstodeliver Python package.
The team didn't have the experience at the time to build something this complex. There was a lack of communication, and people kept skipping meetings.